Privacy Policy

Privacy Policy

Effective Date: July 9, 2018

Welcome to Life + Sound! We’re glad you’re here. We want you to feel welcome while browsing our website, and how better to do that than to make sure you feel safe visiting our links, browsing our website, and subscribing to our newsletter. We want you to feel secure that we will not compromise your trust in us to safely manage your personal information and data.

Who We Are

Life + Sound is a company and community that provides services that engage and connect music fans in a meaningful way. Currently, we do this through a weekly email newsletter, a Facebook group, and online content. Our mission is to create a safe space where conversation about music can be positive and valuable.

What to Expect

In this Privacy Policy, we explain in detail what information we collect, how we collect this information, and why. We also describe your rights and specifically the rights of California users, children, and individuals in the European Union and European Economic Area. If you have any questions at all, please contact us by email at Please also take the time to review our Terms of Use as this Privacy Policy is a part of the Terms of Use that govern your use of this website. A link to our Terms of Use is at the bottom of each page of this website.

Scope of This Policy

This Privacy Policy (“Privacy Policy” or “Policy”) explains how Life and Sound, LLC (“Life and Sound,” “Life + Sound,” “we,” “us,” or “our”) collects, uses, discloses, and manages any information you provide to us on (“website” or “Site”). It applies to all users of our website and services, including any individuals and entities, whether they share personally identifiable information or share non-personally identifiable information using cookies. This online Policy does not apply to information collected via phone, physical mail, or in person.

Your Consent

We respect your right to make choices about the ways we collect, use, disclose, and manage your information. This Policy describes some of your choices, such as your choice to opt out of receiving “cookies.” We may ask you to indicate your choices at the time and on the page where you provide your information. You may change previously expressed preferences regarding how we use your information. If at any time you wish to be removed from our email list, please contact us at

By using, visiting, browsing, subscribing, or accessing our website, you are deemed to have agreed to and consented to the collection, use, disclosure, and transfer of your information as described in this Policy as well as any subsequent changes we make to this Policy. IF YOU DO NOT AGREE TO THIS POLICY OR ANY SUBSEQUENT CHANGES WE MAKE TO THIS POLICY, YOU MUST IMMEDIATELY STOP USING THIS WEBSITE AND DISCONTINUE SHARING INFORMATION WITH US.

Third Parties

Our website may contain links to other websites including partner networks, advertisers, and affiliates. These third-party websites have their own respective privacy policies. You should review their policies to determine their privacy practices before sharing your personal information with them. We do not accept any responsibility or liability for the privacy practices of third parties or other websites and any contents contained within the third-party websites.

What Types of Information We Collect

We may collect the following types of information from you:

  1. Personally identifiable information (“PII” or “personal information”). PII is individually identifiable information about a natural person that we collect online or that you send to us manually or when interacting with our website. The PII we may collect from you includes the following:
    1. An email address when you subscribe to our newsletter through our website;
    2. A first name and last name and any other information you may provide to us when you communicate with us to ask for support, send questions and comments, or report a problem;
    3. Any information or content you choose to share by commenting, contributing to discussions, or messaging other users on our website;
    4. Any other information that you manually provide to us in any way, shape, or form; and
    5. Any other information if required under applicable law. We will then inform you and ensure that there is a valid legal basis for collecting this information about you.
  2. Non-personally identifiable information (“non-PII”). Information that cannot be attributed to an individual data subject without the use of additional information. Non-PII is generally used in the aggregate and pseudonymized. The non-PII we may collect from you includes the following:
    1. Any information you choose to share by commenting, contributing to discussions, or messaging other users on our website;
    2. Information that the website automatically collects from your web browser or mobile device or from your vendors. This information typically includes your internet protocol address, operating system type, language, domain service provider, browser type, the date and time of your visit, and user-specific or aggregate information on the pages you visit on the website. The information we receive may depend on your web browser or device settings. The information we receive from your web browser and device is typically not, in and of itself, personally identifiable. This information is not considered personally identifiable information unless it is linked to personal information about a specific individual; and
    3. Information regarding how you use our services. 

How We Collect Information

We may collect information in one or more of the following ways:

  1. When a user completes electronic forms on our website;

  2. Through referring websites and third parties, including social media websites such as Facebook, Instagram, Twitter, Pinterest, YouTube, Google+, etc.;

  3. Through our website server logs and third-party maintenance and analysis of our website and email marketing such as Google Analytics and MailChimp; and

  4. Through the use of cookies, pixels, social widgets, and UTM source codes.


“Cookies” are small text files placed on your computer or mobile device to collect information and support certain features of our website. Our cookies collect data about the way you interact with our website. They collect anonymous statistical information about how you use our website, including how long you visit our website and its various pages. In addition to the cookie we deliver to your computer or mobile device through our website, certain third parties may deliver cookies to you. For example, we use Google Analytics, a web analytics tool that helps us understand how visitors engage with our website.

We do not currently use other third parties outside of Google Analytics to deliver cookies to your computer or mobile device, but we may choose to do so in the future. We reserve the right to deliver cookies to your computer or mobile device for the purpose of tracking your online behaviors over time and across nonaffiliated websites and/or to deliver targeted advertisements either on our website or on other websites. Furthermore, we do not currently use geolocation to collect information about the location from which you access our website, but we reserve the right to do so in the future.

You can manage your cookies data through your web browser’s settings. Most browsers will instruct you on how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable or delete existing cookies. By not accepting or deleting cookies, you will have limited access to our website and services.

Pixels (also called “web beacons”)

These are tiny graphics (single pixel GIF image files) with a unique identifier that are used to understand browsing activity. In contrast to cookies, these are rendered invisibly on web pages when you open a page. We do not currently collect information using pixels, but we reserve the right to do so in the future.

Social Widgets

These are buttons or icons provided by third-party social media providers that allow you to interact with those social media services when you view a web page or a mobile app screen. These social widgets may collect browsing data and information about you even if you do not interact with them. This information may be received by the third-party that provided the widget and are controlled by the third parties.

UTM Source Codes

These are strings that can appear in a URL (“Uniform Resource Locator”) when a user moves from one web page or website to another. The string can represent information about browsing, such as which advertisement, page, or publisher sent the user to the receiving website. We currently use UTM source codes to collect non-PII; however, we do not match non-PII with PII to gather more information about a data subject.

Why We Collect Information

We collect information to improve the content, functionality, and usability of our website and to provide you with the best possible experience. We also collect information to improve our products and services as well as our marketing and promotional efforts. By collecting this information, we can more accurately discern your interests and your needs. We are also able to provide you with more effective customer service and a personalized experience. We may use the information you provide for statistical purposes to improve our technology and to deliver personalized marketing. We may also use your information to provide you with information about promotions, products, services, and other content that may be of interest to you. Additionally, we use non-PII to analyze user trends, administer the website, track the movements of users around the website, and gather demographic information about our user base.

Keep in mind, we do not sell, share, rent, trade, release, license, or otherwise disclose your PII to third parties for their marketing purposes. We may sell, share, rent, trade, release, license, or otherwise disclose aggregate, non-PII with affiliate and promotional partners for any legally permissible purpose. For example, we can share that 70% of our readers are persons between the ages of 20-30. We also reserve the right to release information to law enforcement or other governmental officials as we, in our sole discretion, deem necessary to comply with applicable law.

How Long We Retain Information

We generally retain your information for no longer than is necessary to provide you with our services or to comply with applicable law.

How We Protect Your Data

Your data security is important to us. We take reasonable precautions to limit our collection of PII and protect your data. When you submit sensitive information, that information is encrypted and transmitted to us by secure servers. We protect any access to our MailChimp, Google Analytics, email, and social media accounts. We only allow a selective group of trained employees access to these accounts.

While we use encryption to protect PII transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, responding to inquiries and emails) are granted access to PII. The computers and servers in which we store PII are kept in a secure environment. Unfortunately, no method of transmission over the internet is completely secure and we cannot guarantee its absolute security. You are responsible for protecting against unauthorized access to your password and to your computer and mobile device. Please ensure your data safety and do not share your password with anyone.


The accuracy of your PII is important to us. If your personally identifiable information changes or should you no longer choose to use our services or website, you can contact us to update your information at

Your Rights

We respect your right to access, correct, restrict processing, and delete any personal information and data we collected from you as required by applicable law. These rights are not globally applicable, but they are available for individuals within the European Union and European Economic Area. We also take steps to ensure that the personal information we collect is accurate, up to date, and in accordance with our Data Protection provision. After we verify your identity, you have the right to (1) know what personal information and data we maintain about you; (2) request a copy of your personal information in a structured, commonly used, and machine-readable format; (3) request updates to your personal information if it is incorrect or incomplete; (4) request that we cease processing your personal information and data; (5) request that we delete or restrict how we use your personal information; (6) lodge a complaint with a competent supervisory authority; and (7) any other information you have a right to under applicable laws. These rights are determined by applicable law and may impact your access to some of our services. If you would like to exercise any of these rights, please contact us at  

California law permits California residents to request certain information regarding our disclosure of their information to third parties for direct marketing purposes. To make this request, please contact us at

Children’s Privacy

We do not knowingly collect, use, or disclose PII about visitors under 13 years of age. You must be at least 13 years old to have our permission to use this Site.  If you are under the age of 13, please do not use this website. If you are under the age of 18, you must get parental permission to use this website.

Opting Out of Communications

If you do not wish to receive marketing communications from us, you can unsubscribe via the link in an email we sent to you, or you can email us with the word “REMOVE” in the subject line and your email address in the body of the email.

Do Not Track

California law requires us to let you know how we respond to web browser Do Not Track (DNT) signals. Currently, we do not have a DNT signal policy. Until further privacy regulations and guidelines are published, we will adhere to this policy.


We may display personal testimonials of yours from time to time received via email or as otherwise received from you through our website. If you would like us to remove your testimonial or customer review at any time, please contact us at and we will promptly remove them.

Surveys and Special Promotions

From time to time, we may request information via surveys, contests, sweepstakes, giveaways, and other special promotions. Participation in these surveys and promotions are completely voluntary, and you may choose whether to participate and therefore whether to disclose information sought by such surveys or promotions. We may request contact information such as your name, mailing address, postal code, age range, etc. Contact information will be used to notify the winners and award prizes. Your name (first name and initial of last name), state, and social media handle may be published if you win a contest or giveaway. Survey information will be used to monitor or improve the use and satisfaction of our website.

Updates and Changes to This Policy

We reserve the right, at any time and without notice, to add to, change, update, or modify this Policy by posting any changes, updates, or modifications on our website. Any such change, update, or modification will be effective immediately upon posting. Please take the time review this Policy on a regular basis.

Governing Law

This Policy shall be governed under the laws of the New York without regard to its choice or conflicts of law provisions.

Data Transfers

Life and Sound, LLC is a company based in the United States and your information will be collected and processed in the United States. Any information you provide to us or that we obtain as a result of your use of our website may be processed, transferred to, and be subject to the laws of the United States. The privacy and data protection laws in the United States may be different to the laws in your country of residence. If you choose to use our website and provide us with your information, you consent to the collection, transfer, storage, and processing of information to and within the United States. By using our website, you also agree to our Terms of Use, which set out a contractual agreement between us and our website users.

Business Changes

In the event that we sell or transfer all or a portion of our business in a merger, acquisition, or sale of our assets, your PII will likely be among the assets transferred. You will be notified of any changes in ownership or control of your personal information on a need to know basis. We may transfer your information in relation to a proposed or actual merger or sale, and this includes any transfers we make as a part of an insolvency or bankruptcy proceeding.

We may also use and share your information with parties involved in the contemplated or actual financing, insuring, sale, assignment, or other disposal of all or part of our business or assets. We will use reasonable efforts to direct all parties and successors to use the PII and data you have provided to us in a manner that is consistent with applicable law and this Privacy Policy.

Data Protection Inquiries

If you have any questions or concerns regarding our notice or if you believe our notice or applicable laws relating to the protection of your personal information has not been respected, you can file a complaint with us at the contact information listed below and we will respond to let you know who will be handling your matter and when you can expect a further response. We may request additional details from you regarding your concerns and may need to engage or consult with other parties to investigate and address your issues. We will keep records of any requests.

Please contact our Privacy Department with any questions or concerns regarding this Policy. Please include “ATTN: Data Protection Officer” in the subject line.

Life and Sound, LLC
900 East Fayette Street
Suite 118 #1034
Baltimore, MD 21223-9715